Project “EU-Kiwi choice” is an Information project for promotion of Fresh Kiwi fruit to restore the market conditions in third country (USA )
Information and Promotion program for fresh kiwi fruit are indented to improve the image of the product as being ‘fresh’ and ‘natural’, encourage their regular consumption, and to restore normal market conditions in the event of serious market disturbance and loss of consumer confidence due the Covid-19 damages. The latter may be attained by action, complying with all measures established by the health authorities in such force majeure situations.
The program has the following objectives:
- Enhancing the image of European Fresh kiwifruit – The image of European Fresh kiwi fruits should be strengthened in the selected market, since a significant part of the consumption is covered by imports from third countries. Consumers in the market have incomplete or no picture at all for the European Kiwi fruits and their specific qualities which distinguish them from the same products imported from third countries
- Increase the market share of European Fresh kiwis in the USA market and restore the normal market conditions due the damage caused by Covid-19 virus - Improving exports to the selected country USA.
The Participating organization in the program is Agricultural Association Nestos – Greece.
The duration of the program will be 12 months as of 01/07/2021, which is the starting date of the action.
